Your
Growth
Allies

Growth is a journey.

We founded Now Next Why to support leaders at every step of their growth journey.

An antidote to siloed consultancies, we're focused on the comms sector not a specialism.

Our collective experience means we can take a 'whole organisation' approach to unlocking value.

Helping to prioritise key growth levers and then guide action plans towards a long-term realisation goal.

We get it. We're a nice bunch and we'll get you to your goal.

Adam Rubins

People, M&A Strategy & Delivery

With 25+ years in the Marcoms sector, Adam oversees M&A strategy & delivery but with a wellbeing lens. He is also a Coach and Mentor to a number of young and established CEOs.

Stephen Knight

Commercial & Operation Optimisation

Stephen founded Pimento, the UK’s largest network of independent agencies. He is a passionate advocate for the sector and highly skilled in driving growth.

David Gallagher

Positioning & Exit Planning

With both independent and network leadership experience, David has built agency groups and partners with leaders on the M&A planning.

Lisa Thomas

Client Partnership & Agency Process

Lisa has 25+ agency leadership experience and is dedicated to creating strong client partnerships and building motivated teams to support business growth.

Owen Catto

Strategic Positioning & Propositions

Owen has 20+ years agency leadership experience. He brings a unique blend of strategic clarity and creative clout, working with agencies to distil their positioning, proposition and cultural DNA.

Paul Woolley

M&A Strategy & Delivery

Paul led M&A for a large network, driving multiple successful sales and acquisitions. With a deep understanding of agency value drivers, he partners with owners to achieve their realisation goals.