POSITION, PURPOSE &
PROPOSITION STRATEGY
Agency Why helps creative, marketing, and digital agency founders clarify what they stand for, and align their team, message, and market positioning around it.
When You Lose Your Why, Everything Gets Fuzzy
Positioning feels off. Your team’s disconnected. Your message isn’t landing. You’re great at delivering – but unsure what makes you different.
Agency Why guides you back to brand clarity by helping you define your agency’s purpose, align your culture, and refine your proposition. This isn’t a surface-level messaging refresh – it’s strategic alignment at the core.
Process
- Stakeholder interviews
- Whole agency survey
- Competitive landscape analysis
- Client 1-2-1s
- Existing collateral review
- Strategic hypothesis
- Leadership workshop
- Agency brand architecture
- Core sales story
- Steps to success
Output
- Agency value proposition
- Agency brand architecture, including manifesto and values
- A roadmap for adoption and comms planning
- Core agency selling story and guidance on messaging
Outcome
A compelling agency DNA and sell. Clarifying your value to clients, value in the marketplace and value to your team. Articulated in a punchy proposition and clear agency selling story. Informing all aspects of your organisation from culture, processes, product to innovation and new business.
Frequently asked questions
Get clarity on agency growth, leadership support, M&A advisory, and strategic reviews...
tailored for creative, digital, and marketing agencies.
How do I know if our positioning needs a reset?
If your message feels generic, clients don’t “get” your value, or your team seems disconnected – you likely have a positioning problem. We help you clarify your agency’s value proposition and build a brand strategy that resonates.
Is this the right first step before a rebrand?
Absolutely. Visual identity and messaging only work when they’re anchored in strategic clarity. Agency Why helps you define your mission, values, and market positioning — so your rebrand has meaning, not just polish.
Can this help with internal culture issues?
Yes. Many agency culture challenges stem from unclear values and inconsistent leadership alignment. We help you reconnect purpose to team behaviours and decision-making.
What if I’m not sure what our purpose is anymore?
You’re in the right place. We guide you through a proven process to rediscover your “why,” clarify what your agency stands for, and align that with your next stage of growth.
We worked with NNW to optimise our agency brand. They bought commercial, strategic and cultural expertise to every stage and the resulting potion works beautifully for both internal and external stakeholders.
Sam Gregory, Tangerine
