POSITION, PURPOSE AND PROPOSITION STRATEGY
Define (or re-define) your agency’s internal and external sell. To drive differentiation, development, innovation, culture and long-term growth.
Process
- Stakeholder interviews
- Whole agency survey
- Competitive landscape analysis
- Client 1-2-1s
- Existing collateral review
- Strategic hypothesis
- Leadership workshop
- Agency brand architecture
- Core sales story
- Steps to success
Output
- Agency value proposition
- Agency brand architecture, including manifesto and values
- A roadmap for adoption and comms planning
- Core agency selling story and guidance on messaging
Outcome
A compelling agency DNA and sell. Clarifying your value to clients, value in the marketplace and value to your team. Articulated in a punchy proposition and clear agency selling story. Informing all aspects of your organisation from culture, processes, product to innovation and new business.
We worked with NNW to optimise our agency brand. They bought commercial, strategic and cultural expertise to every stage and the resulting potion works beautifully for both internal and external stakeholders.
Sam Gregory, Tangerine
